In the 1920s, when the Fleurie appellation was first created, the former landowner was infuriated with losing the Moulin-à-Vent appellation under which he had previously been classified. He created a label, using a photograph of his horse Roilette, and used the name Clos de la Roilette, without mentioning Fleurie. The current label does mention the name of the appellation, but only as a subscript. Coudert's Fleurie, often better known as "that delicious wine with the Horse on the label," comes from the Clos de la Roilette, in the village of Fleurie. The vineyard has an eastern exposure that borders the Moulin-à-Vent and is situated on one of the best slopes in the Beaujolais Crus. Father-son winemaking team, Fernand and Alain Coudert, say their particular terroir (mainly clay and manganese), and the age of their vines account for the richness of their Fleurie.