Founded in San Rafael in southern Mendoza Province, Alfredo Roca is a long-established family estate known for crafting traditionally styled wines that emphasize vineyard expression and balance over excessive ripeness or oak influence. The vineyards lie in a high-desert environment shaped by intense sunlight, cool Andean nights, and sandy alluvial soils, conditions that help preserve freshness and structure while allowing for full phenolic ripeness. “Preciado” represents the estate’s more ambitious, cellar-worthy style, drawing on the concentration and natural intensity that the San Rafael region can deliver while retaining the elegance and restraint that have long defined the winery’s approach.