Faust, the Napa Valley project of the Huneeus family, draws from select valley-floor and hillside vineyards where well-drained alluvial and volcanic soils shape supple yet structured Merlot. “The Lure” reflects this site-focused sourcing, emphasizing parcels that balance ripeness with natural acidity across Napa’s diverse microclimates. The 2021 release underscores a vineyard-driven philosophy and polished but measured élevage, positioning the wine squarely within Napa’s modern yet terroir-conscious framework.