I’m Good’s Zero Proof Negroni is a remarkably convincing interpretation of the classic aperitivo, trading alcohol for layered botanical complexity without losing the bitter balance that makes the drink iconic. Built from a blend of citrus peel, juniper, rosehip, wormwood, gentian, and rhubarb, it opens with bright grapefruit and bitter orange before settling into a mid-palate of spice and quinine. The bitterness lingers just long enough to recall Campari, while the texture stays clean and dry rather than syrupy. A subtle sarsaparilla sweetness rounds the finish and makes it dangerously easy to sip over ice with an orange twist. Produced in Los Angeles by Holden Dannelly and his small team at I’m Good Zero Proof Cocktails, this young brand focuses on mindful drinking, transparency, and charitable giving to addiction recovery programs. For those seeking a sophisticated non-alcoholic option with real flavor and structure, this delivers all the Negroni ritual and none of the aftermath.