After 18 years of buying spirits for K&L, this special parcel may be my crowning achievement. Just a few years ago, it would have been nearly unfathomable that we could gain access to stocks of this quality at such low prices. We have, of course, bottled similar whiskies before. Years back, we secured a 1991 version from Hunter Laing, and only last year we offered a Faultline barrel from 1998 that sold out almost immediately. Now, we bring you another "Single Vintage Blended Malt" a full decade that barrel's senior for exactly the same price. It is an absolute coup and, if I’m honest, may get me in a little trouble, but that surely will not stop me. My style has always been to ask forgiveness rather than permission. The true challenge with stocks like this is how you label them. We cannot, under any circumstances, place the distillery name on the label, even though it is beyond doubt where the whisky comes from. The once-accepted trade name Burnside belongs to our dear friends at Cadenhead, and out of respect (and good sense, given their well-known litigious nature) we would never infringe on it. So the question becomes, what do we call this whisky? Our friends at Duncan Taylor sold us that wonderful barrel for our Faultline label that they dubbed “The Huntley,” a reference to their hometown. That option was off the table for us. After some consideration, we settled on a playful nod to our friends in Campbeltown: “The Sideburns.” We are not the first to use the name, but ours is plural, because who on earth needs just one Side-burn? Needless to say, this is one of the most outrageous deals I have ever had the honor of brokering for our shop. It represents the pinnacle of my ongoing effort to push back against one of the most damaging trends in our industry: the erosion of value for the end consumer. If you destroy the primary market for great whisky by pushing prices beyond reason, you eventually destroy the market itself. Too many producers have forgotten the first rule of selling anything: give customers what they want at a price they can afford. Start with the customer’s experience and build the system backward from there, rather than forcing corporate projections and marketing jargon down their throats. What do customers want? Great old malt whisky. But in today’s marketplace, finding a bottle over 25 years old that delivers real value in the glass is nearly impossible. Certainly there are other ways brands create value for their customers through lifestyle, image, luxury packaging, or grand storytelling. But if the true measure is taste—and for me it always is—you will struggle to point to a single product that offers what this whisky does at anywhere near this price. This parcel is, without exaggeration, one of the finest opportunities ever presented to lovers of Scotch worldwide. I hope this is only the beginning. If we can continue to secure parcels like this through new channels, then perhaps we can begin to chip away at the barriers keeping customers from enjoying extraordinary old whisky rather than just looking at them. For now, I am confident in saying this is easily the greatest Scotch deal K&L has offered in its 40-plus year history.