The house of Emilio Miró is one of the few survivors of the golden age of Vermouth before the Spanish Civil war. Today they're the most prominent remaining producer of Vermut de Reus. The roots of Vermut de Reus extend to 1858, when Reus was the center of the Catalan wine trade. The tradition of La Hora del Vermut (Vermouth Hour) is once again a late afternoon fixture throughout Spain, especially in Catalunya, and the sweet red (rojo) variety is found in nearly every café and bar on ice, with olives and an orange slice or spritz'ed. Meanwhile, bartenders are discovering that the subdued sweetness of Timbal Vermouth shines in classic cocktail proportions as tastes run toward drier yet no less flavorful formulations.