Insane cinnamon is definitely the first note. It jumps out of the glass. It's quickly followed by vanilla, butterscotch, and a touch of savor reminiscent of green tree bark. The nose moves seamlessly into toasted coconut and brown sugar. It's an expansive survey of a classic American oak profile. The rye itself jumps out next, it's sweet, spicy, and a little yeasty. As you move onto the palate, the whiskey is very lively. It's richer than expected, especially as the pour rests in the glass. You get chocolate, milk and dark mingled with coconut and mocha. Cracked pepper and freshly harvested alfalfa come to mind - it is almost surprising how present the rye character is given how sweet the nose and palate is. With a little bit of water an even sweeter profile emerges, particularly amping up the vanilla notes. Gloriously it doesn't ever lose the stiff rye backbone though. The aromatics open up even further. Cinnamon adds nutmeg and allspice. Butterscotch morphs into caramel. The black pepper becomes more rounded. The finish is long and clean and sweet with ample kick from the 48.5% ABV. It's a miracle that this whiskey didn't take a massive price increase with the relaunch - it is better than ever and rye lovers should take note - you'll be hard pressed to find a better rye whiskey being made anywhere.