Never judge a book by its cover, they say, unless it’s gorgeously appointed and unrivaled in its beauty, I’d add. There is no question that in the booze business, your bottle is nearly as important as the stuff that goes in it. Indeed, it was the striking package that drew my eye to this product on the backbar of a Glasgow pub five years ago. I asked to see the bottle and realized that this was not some crass, overdesigned marketing exercise. This was a legitimate and thoughtfully crafted Scottish gin with a character unlike any other I’d tasted. One sniff out of that bottle and I knew I needed to have this stuff – EVERY DAY if possible, but for one massive hurdle. The tiny distillery on the far-flung island in the outer Hebrides was already struggling to keep up with local demand, and the incredible care in the design of the bottle meant that creating a bottle suitable for the US market, which only recently allowed the sale of spirits in 700ml bottles, was next to impossible. So, we waited. I staged a relentless campaign with emails and phone calls to the distillery to make clear our interest. And when this special product final popped up with a small distributor, I bought every single bottle they had on hand. I’ve called this the next great Scottish Gin, and I truly believe that. It offers a complex expression of flavors that are perfectly balanced and wildly appealing. The nose is an ever-evolving explosion of aromas beginning with an ocean breeze. This sensation of being near the sea is so distinct, one must experience it to understand. On second nosing, a flutter of citrus and a deep whole pepper note give way to a bright piney character before the sweet, earthy aromas of licorice, Orris, and cassia come online. The underlying sweetness balances the subtle salinity perfectly on the palate. Of course, no sugar added here, and perhaps it is psychosomatic, but the sugar kelp seems to give it a voluptuous richness that balances the savory perfectly. And while this is slightly lower proof than I usually like in a gin, the texture and balance seem to be perfectly suited for the gin's character. Altogether one of my favorite products to drink, hands down from any category. Plus, that bottle is so beautiful. Now one of the best values for artisanal hand crafted gin in the store as well!