This wonderfully delicious Apertif has big and rich orange flavors and a "just right" amount of bitterness, sweetness and tart blood orange. It is also all natural and has about 1/3 (or less!) the calories of the competition. The entire line of these Apertif's also do not have any artificial coloring. I tried it both "straight" and with its perfect mate, Prosecco. It makes a superb spritz that is not overly sweet and is much more subtle and just plain delicious. I can also see it being mixed with soda water or vodka, or both!