Uchigasaki Brewing Company was founded in 1661, and its Hoyo label has been in continuous production for over 350 years. Using almost entirely traditional tools and techniques, the tiny 6 person crew works tirelessly during the winter months producers a number of different marks focused on the local market. Only a tiny part of the production is designated for export and the entire line up is extremely reasonably priced compared to the obvious quality. The house style at Hoyo is delicate, smooth and balanced. This is especially so in the case of labels made from regional rice strains like "Manamusume" and "Kura no Hana," which lend themselves to the brewery's gracious brewing style. This restrained style of Junmai is notable for it's subtle cedar and citrus notes. The approachable style is as inviting as it is pleasurable. With products this good, it's no surprise Uchigaski is the oldest brewery in Miyagi.