This is probably the best regularly release whiskey produced by Brown Forman USA. The OF 100 proof has so much going on, yet it remains totally under the radar. For as good as Brown Forman are at making whisky (they skip the e on OF for some historical bizarre reason), they've yet to create serious cache around this brand. New releases like the OF Prohibition are changing that trend, but we sell 10 times as much Buffalo Trace as we do Old Forester. I think that a huge part of that has to do with their ground game in Kentucky. People go to BT (partly because of VW) and see the beautiful old brick warehouses and fall in love. Equally so at Woodford, but OF doesn't have a place to call its own. The distillery experience on Whiskey Row in Downtown Louisville was severly damage in a 2015 fire. Hopefully that will open soon and give Old Forester a place to showcase their exceptional wares. Maybe they'll finally do some cask strength single barrels? In the mean time, I'll keep reminding my customers that this is one of the best bourbons they're not drinking.