To make a long story short, not only is this is the best blanco tequila under $30, but it also outperforms most brands at twice the price or more. The long version involves going back to the beginning of tequila as a regional style of spirit. Jose Cuervo was the first major tequila producer in the middle of the 18th century, and at the time, most of the agave was coming from the lower lying regions now known as El Valle. One hundred years later, the valley was saturated with agave fields owned by large companies, so producers trying to enter the market were increasingly looking to plant agave in the previously undeveloped mountain areas. The Camarena family began doing so in the 1880's, ultimately leading to building their distilleries and the brands we see today. El Tesoro de Don Felipe and G4 are headed by two Camarena brothers who struck out to build their own tequila brands, while the main family estate makes Casco Viejo, and they do it in the most traditional style you'll find at an everyday price point. Roasted in brick ovens rather than high-pressure steam vats, fermented over the course of days and weeks rather than hours, and bottled without the use of chemical additives, this is pure and authentic tequila. As we typically get from the highland style, the flavor cooked agave comes accented with lifted citrus and subtle floral tones. A hint of pepper and dried mountain herbs brings some savory influence, and the finish is clean and refreshing. It hits all the right notes. Not just margarita fodder, it's unbelievably enjoyable to sip neat, even more-so to serve as ranch water. When the cost of everything coming from Jalisco is only increasing, treat yourself to something that turns back time, delivering historic quality at a long-forgotten price point.